Executives continued, outlining a move Netflix made earlier this year to begin testing new features to monetize password sharing by allowing members to add users to an account – with one including a small fee for the subscriber. “This is a big opportunity as these households are already watching Netflix and enjoying our service,” the letter reads. While discussing quarterly earnings, Hastings said password sharing, in addition to streaming competition, is believed to be causing “lower acquisition and lower growth.” In a letter to shareholders Tuesday, Netflix executives reported that more than 100 million households are using a different household’s account. Instead, he called password sharing “something you have to learn to live with,” CNBC reports. Now, a decade later, Netflix is hoping to counter something it has been letting happen: password sharing.ĭuring an earnings call in 2016, Netflix CEO Reed Hastings said the company wouldn’t charge users for sharing their passwords. Killer of LA philanthropist gets 190-year prison term
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